I am a business leader, entrepreneur, investor, advisor, and communications, marketing and PR specialist with nearly 20 years’ experience in the industry.
In 2010 I co-founded a public relations and marcomms agency, following a career as a journalist. During my 13-year tenure at the business, I worked with the leadership team to grow the agency into an award-winning business, with an exceptional reputation in the industry.
I have experience across all communications disciplines: from PR, to influencer marketing, social media, copywriting, advertising and brand identity. I have led communications strategies for hundreds of businesses, from start-ups that went on to change their industry, to charitable enterprises and multinational conglomerates behind the biggest brands in the world. In 2023 I was named the 'Outstanding Professional' of the PR industry by the PRCA (the Public Relations and Communications Association). I have also been shortlisted as the 'Consultancy Head of the Year' in the PRCA National Awards.
Since exiting my agency, I now work in education and as a Non-Executive Director, board advisor and consultant for multiple businesses, supporting them fulfil their growth ambitions. I have a particular focus in helping companies develop excellent work cultures.
I am privileged to support METRO in the amazing work it does around sexual health, community, mental health, youth and HIV and try to use my experience and energy to support the organisation deliver on its incredibly crucial mission.